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Blog de Carlos Goga

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AI is coming

04/07/2021 | | cambio, clase creativa, nuevas tecnologías, otra economía | 1 Comentario

Two years ago, I felt the need to update my own understanding regarding digital technology and the IT industry. I keep offering my 25-years point of view to businesspeople in a masterclass and it was maybe lacking some key points regarding “AI” (by “AI” I mean Artificial Intelligence).

I guess this sense of vacuum was watered by the reading of Yuval Noah Harari’s trilogy and his obsessive signaling of AI as the number one threat that we humanity face. At that time, the seeds of curiosity where already planted by two important movies that I enjoyed in 2014: Her and Transcendence.

Of course, my curiosity is not an easy one. I started in the digital industry in 1993 and I do not have much time neither patience for vaporware neither technology flashes, that orchestra of people overselling technology and its thousand naïve, isolated pitches. This maybe because I fully recognize that Amara’s Law is one of the particularly important rules of the industry: “We tend to overestimate the effect of a technology in the short run and underestimate the effect in the long run”. Last times that I made some similar efforts were with the arrival of smartphones and social networks in 2008, which I fully understood as a big inflection point; and with the irruption of sales pitches around blockchain and bitcoin in 2016, which I felt annoying and confusing.

So, this 2019, somehow, two opposite industry forces got my attention. On one hand, YouTube released a series of documentaries by the name of The Age of AI which fully opened my eyes and helped separating the wheat from the chaff. On the other hand, I found about Tristan Harris and his Center for Humane Technology, which I felt as nicely embodying my own journey and my own worries. One year later, the documentary The Social Dilemma was released. Both happenings feed up my curiosity and kicked off my will to better understand the state of the art of the industry as a whole and that of AI in specific. By the way, I strongly recommended these documentaries to you.

Following my rule of three, I chose three books. Finally, they resulted in three plus one. I felt to start by reading again a novel that would help to reframe the situation with some sweetness and magic. So, these were my choices. In total, four books, more than 1.500 pages with hundreds of margin notes and underlines, and lots of side reading and watching to deepen in those concepts, people and companies that were flowing in front of me: (más…)

Etiquetas: apple, cambio, crisis, emprendedor, empresario, facebook, google, innovación, microsoft, nuevo trabajo, oportunidad, peligro, RBU, renta básica, SiliconValley, SillaSofáZapatilla, tecnología, tsunami

Jordan B. Peterson’s «Maps of Meaning»: what we should be grateful for

21/06/2021 | | cambio, educación, emprender | No hay comentarios

I got to know about Jordan B. Peterson while reading the The Age of Surveillance Capitalism by Shoshana Buzoff. She referred him in the context of the The Big Five Model and I was really in deep curiosity about this. In fact, I have been searching for a good way to learn it for years.

The Big Five Model, also known as the OCEAN model, is the most well known crossroads between technology and psychology. First time I knew about this model was when the Cambridge Analytica scandal in 2017. Then, it came back to me while reading and researching Yuval Noah Harari‘s books during 2018 and 2019. Again, it appeared again with the The Social Dilemma documentary and in Shoshana Buzoff’s book in 2020. Finnally, i found it indirectly again in the book AI Superpowers by Kai-Fu Lee associated to what he refers as «the first wave of AI: internet AI».

This model is what big technology companies like facebook, google and others use to organize and classify users. In other words, this model describes the «psychologicy profiles» that they «big tech companies» use to understand better who we are and what is it that motivates us in order to define who to serve and with which services . Please, note that «we» means  «you and me and all people that we know» up to 2,7 billion users (this is the latest «number of active users in facebook» as declared by the company). Of course, I fully know that this paragraph could be a bible itself if we focus on the words «who to serve and with which services», which happens to be the theme of Shoshana Buzoff’s book. (más…)

Etiquetas: ayuda, clase creativa, corazón, cuentos, emprendedor, innovación, nuevo trabajo, oportunidad

Mi «nuevo yo» en esta «nueva normalidad»

26/05/2020 | | cambio, English, experiencias | No hay comentarios

Eso que llaman la «nueva normalidad» nos ha llegado, sin excepción, a todos y cada uno, con independencia de cómo hemos vivido estas últimas semanas o lo qué opinemos sobre el corona-virus, el gobierno o el resto de nosotros (la ciudadanía).

Esta «nueva normalidad» tiene algunas características directas e íntimas que facilita reconocer como el «nuevo yo» y que agrupo en dos «novedades fuera» y dos «novedades dentro».

Las novedades fuera (de ahí, F1 y F2) son las siguientes:

F1. una exigencia de DISTANCIA SOCIAL y la correspondiente obligatoriedad de llevar MASCARILLA cuando no es factible;
F2. una recomendación generalizada de NO TOCAR y de mantener una HIGIENE estricta;

Las novedades dentro (de ahí, D1 y D2) son estas:

D1. una exposición permanente a la CONFUSIÓN y a la FALTA DE COHERENCIA;
D2. una TORMENTA EMOCIONAL continua que a veces me arrastra al sufrimiento y la angustia, a veces a estados de alerta y tensión. (más…)

Etiquetas: cambio, corazón, crisis

Desde La Gran Distracción hacia La Gran Pausa

27/03/2020 | | cambio, crisis, experiencias | No hay comentarios

Oficialmente, ya llevo dos semanas en esto tan nuevo que llamamos cuarentena, confinamiento y distanciamiento social por el coronavirus. ¡Vaya experiencia inesperada para este mes de marzo de 2020!

Mis pequeños planes, como los de todos, han volado con estos aires que resoplan desde las carcajadas de la Vida. Las formaciones se cancelan o pasan a online (¡y a mi no me gusta nada nada el online!). El concierto de Snatam Kaur en Lisboa y las fallas en Valencia suspendidas. Y el largamente esperado lanzamiento de The School of We lo hemos tenido que abortar.

Y además, como si de un genio «cumple-deseos» se tratase, yo que empezaba a quejarme de que tanto viajar y tanto movimiento me estaba pesando y afectando, ya llevo 14 días consecutivos «anclado» en el mismo lugar… ¡algo que no sé ni pensar ni recordar cuántos años hacía que no ocurría! «Cuidado con lo que deseas, amigo» escuché ayer durante una peli de Netflix. (más…)

Etiquetas: amar, amor, cambio, crisis

Yuval Noah Harari’s Sapiens, Homo Deus and 21 Lesson: what we should be grateful for

24/04/2019 | | cambio, nuevas tecnologías | 2 Comentario

It was by full randomness that Homo Deus, the second book of Yuval Noah Harari, reached me. It was October 2017 and I was flying San Francisco to start with my teacher certification process at SIYLI. You already know how it is: an easy walk through the corridors of the airport’s library, looking left and right until the book-to-read is chosen.  During the flight, I read around 100 pages and decided to put it down. I received it as a fastastic vision of the future with no special, practical insight.

However, it got back to me a couple of months ago (some magical situation behind which does not add to this post). But now, as soon as I reached further what I have already read, it simply skyrocketed me. So I have dedicated all my spare time during the last two months to read, watch, and study Harari’s views and work.

At this moment, I feel fortunate that he has written what he has written, so let me offer my gratitude in plain words. Thank you very much, Mr. Harari, for such a systemic thesis of what we humans are, where we humans do come from, and where we humans maybe will end up!

Let me share what I like the most about his work by offering a quick reflection, bullet-point type. (más…)

Etiquetas: harari, innovación, lovetopía, oportunidad, tecnología, visión

An introductory course and first experience with HeartMath

24/04/2019 | | cambio, experiencias, SIY | No hay comentarios

After my writing of #lovetopía and my SIYLI training, I was in a strong will to get closer to the HeartMath Institute (HMI). Some way, I felt the need to deep on an alternative approach to current mindfulness theories where the «heart» plays also a role. This will got stronger after my BeingOne Forum experiece as presenter when an unknown attendee (who happened to be Silvia Di Luzio) gifted me her book by the title «Start with the Heart – A new medical model«.

So, once more, I asked for and life provided. This online course by the name «HeartMath Resilience Advantage Program» pass through some weeks ago and I enrolled. The course was online and in Spanish. I received a booklet with the main contents in my postbox some days before the course started. We were six participants plus Pablo, the teacher (he declared that he is the unique HMI Certified Teacher in Spain)

What follows are my notes so you can also get closer to HMI approach (given that you are familiarized with mindfulness already): (más…)

Etiquetas: amor, corazón, love

Digital Transformation and Search Inside Yourself: is there a connection?

11/04/2019 | | cambio, nuevas tecnologías, SIY | 1 Comentario

Much has been written about Digital Transformation and its 360º impact on business. After more than 25 years in the IT industry, I can simply reinforce what a deep impact it has and how important it is for any business (and any business person) willing to make a living (keep market presence and earnings) in the next 10 years. The process itself is an easy process although is plenty of missunderstandings and blind spots. Nevertheless, if i could summarized it in four steps, they would be as follows: (más…)

Etiquetas: ayuda, cambio, empresario, google, innovación, oportunidad, tecnología, visión

¿Meditación? ¿Mindfulness? ¿Inteligencia emocional? Primeros pasos

20/11/2018 | | cambio, SIY | No hay comentarios

Desde que actúo como profe facilitador de inteligencia emocional basada en neurociencia y mindfulness (algo que llega con mi condición como Profesor Certificado, o Certified Teacher, de SIYLI), muchas son las peticiones que recibo. Quizás la más frecuente es dónde conseguir meditaciones guiadas, en castellano, para poder familiarizarse con la meditación y empezar a cultivar la paz y la calma interior. (más…)

Etiquetas: amar, clase creativa, corazón, oportunidad, siyli

Search Inside Yourself (SIY): un taller de inteligencia emocional basado en mindfulness, respaldado por la neurociencia y nacido en google

15/09/2018 | | cambio, clase creativa, emprender, SIY | No hay comentarios

Novedoso como es, el programa SIY (Search Inside Yourself) levanta curiosidades y ganas de saber más para, quién sabe, quizás dar el paso y atreverse con la propuesta.

Sin dudarlo, el lugar para saber oficial y con detalle, para conocer desde la fuente, es la página del Search Inside Yourself Leadership Institute (SIYLI)  aquí. Aún así, dedico este post a ofrecer un acercamiento diferente, un entender mío cultivado desde la experiencia como profesor certificado (o Certified Teacher). Y ésta es mi invitación para hoy. ¿Vamos?

El programa SIY puede entenderse desde una sucesión de objetivos, algunos instrumentales, otros directos: (más…)

Etiquetas: cambio, corazón, siyli, tecnología

Los nuevos Convenios Colectivos, o cómo permitir un desarrollo empresarial sostenible y sólido

30/06/2018 | | cambio, crisis, emprender, otra economía | 1 Comentario

Mi día a día es un permanente ver de cuentas de resultados, y de escuchar, analizar y buscar soluciones a los problemas de aquellas personas que han elegido, o se han visto abocadas, a ser empresarias. Y digo empresarias, y concreto en aquellas personas que se han volcado plenamente en un proyecto empresarial con una intención de servicio en la mano, apostando patrimonio y trabajo.

Y al decir empresarias, dejo fuera y las distingo de los bichos finacieros, aquellos que se presentan como empresarios pero que simplemente son (socios) financiadores profesionales en busca de una rentabilidad financiera. Y al decir empresarias, dejo fuera también y las distingo de las grandes empresas, aquellas que se presentan como empresarios pero que simplemente son una conjunción de directivos (al servicio del mejor postor) y de (socios) financiadores profesionales en busca de una rentabilidad financiera.

Si, cuando digo empresarias, me refiero a las personas empresarias de Pequeñas y Medianas Empresas. Me refiero a las PyMEs, ese colectivo enorme pero sin rostro que sostiene la economía y la actividad de nuestro hermoso país.

Hoy por hoy, hay dos factores que desestabilizan hasta extremos la sostenibilidad empresarial (de las PyMEs) y dificultan la vida de las personas empresarias: el primero es la retribución del capital; el segundo es la retribución de los inmuebles vía alquileres. (más…)

Etiquetas: ayuda, crisis, empresario, innovación, lovetopía, oportunidad, políticos, transparencia

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